Media Project through the Optics of Product Management

Varování

Publikace nespadá pod Filozofickou fakultu, ale pod Fakultu sociálních studií. Oficiální stránka publikace je na webu muni.cz.

Název česky	Mediální projekt optikou produktového managementu
Autoři	PAVELKA Jiří
Rok publikování	2014
Druh	Další prezentace na konferencích
Fakulta / Pracoviště MU	Fakulta sociálních studií
Citace
Popis	This paper focuses on the issue of creating a media project in the media market. Construction of media project represents the initial stage in the process of mass media communication, which is becoming one of the key components in the competitive field of media producers. For these reasons, it is necessary to pay due attention to innovative forms of training of future media marketers. As an effective method in this preparation, appears to be the use of e-marketing methods in implementing electronic version of a media project in the context of preproduction, production, editing, promotion, distribution, sales and consumption of media product.