Alternative Framing as a Source of Persuasiveness: JOURNEY in Presidential Rhetoric
| Autoři | |
|---|---|
| Rok publikování | 2014 |
| Druh | Další prezentace na konferencích |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | The present study investigates how a combination of metaphor and framing are used as an important crisis management strategy in presidential rhetoric. We investigate the rhetoric of a former Taiwanese president, Lee Teng-hui, during a serious political crisis, where his country had been expelled from the United Nations, experienced a steep decline in diplomatic relations and was during that period recognized by only around 25 countries internationally. |
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