Elections without words

Autoři

MARTINKOVÁ Nela

Rok publikování 2015
Druh Článek v odborném periodiku
Časopis / Zdroj Balkanistic Forum
Fakulta / Pracoviště MU

Filozofická fakulta

Citace
Obor Jazykověda
Klíčová slova election campaign; billboard; Bulgaria; language
Popis During the election campaigns politicians apply a lot of different language strategies used in political marketing. One of the types of election propaganda – billboards – enables them to express political opinion and aim mostly without words. My effort is to show how Bulgarian politicians used these methods during the election campaign in 2013, compare them with Czech billboards from 2013 and decode their meaning.
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