From school benches straight to retirement? Similarities and differences in the shopping behaviour of teenagers and seniors in Bratislava, Slovakia

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Publikace nespadá pod Filozofickou fakultu, ale pod Ekonomicko-správní fakultu. Oficiální stránka publikace je na webu muni.cz.
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KRIŽAN František BILKOVÁ Kristína KUNC Josef SLADEKOVA MADAJOVA Michala ZEMAN Milan KITA Pavol BARLÍK Peter

Rok publikování 2018
Druh Článek v odborném periodiku
Časopis / Zdroj Moravian Geographical Reports
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
www https://content.sciendo.com/view/journals/mgr/26/3/article-p199.xml
Doi http://dx.doi.org/10.2478/mgr-2018-0016
Klíčová slova shopping behaviour; teenagers; seniors; shopping centres; Bratislava; Slovakia
Přiložené soubory
Popis The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers' and seniors' shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres us a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.
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