Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts
| Autoři | |
|---|---|
| Rok publikování | 2018 |
| Druh | Konferenční abstrakty |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | The presentation focuses on lexical choices which contribute to the creation of an apparent human dimension of an advertised destination. Subsequently, it attempts to formulate relevant tendencies in shaping the message in anglophone and francophone destination advertising. |
| Související projekty: |