Internationalization Process of Born Global Companies
| Název česky | Proces internacionalizace společností "Born Global" |
|---|---|
| Autoři | |
| Rok publikování | 2018 |
| Druh | Článek ve sborníku |
| Konference | International Scientific Conference of Business Economics Management and Marketing 2018. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018 |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | odkaz na celý sborník |
| Klíčová slova | internationalization; born globals; cross-case study |
| Přiložené soubory | |
| Popis | The paper is focused on the analysis of the internationalization process of the born global companies and the utilized resources needed during the process of their internationalization. The first part is concerned with outlining the essential concepts of globalization and internationalization, with focus on born global companies and their internationalization process. It also brings the background of the utilization of different kinds of resources that are needed throughout the process as well as risks and uncertainties that are present on the international market. The second part is then analyzing the current situation of three case study companies – born globals from three different countries (Slovakia, Germany, Sweden) along with empirical findings and based on the results of their analysis are consequently brought up conclusions towards the case study companies and proposals on further research on the topic. |
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