Thirty Years of Political Campaigning in Central and Eastern Europe
| Autoři | |
|---|---|
| Rok publikování | 2019 |
| Druh | Odborná kniha |
| Fakulta / Pracoviště MU | |
| Citace | |
| Přiložené soubory | |
| Popis | The book focuses on establishment and development of political communication and campaigning in countries of the former Communist Bloc over the last 30 years. Thus, the book deals with an understudied topic, as most of the political communication and campaigning literature is devoted to study political parties and their behavior in the western countries. The ambition of this volume is to fill this gap and help readers to understand what massive change in terms of political culture and political practice had parties undergo to create more or less successful campaigns. The book consists of a series of country case studies in which the authors focus on the history, development, and current state of political marketing in all respective countries. |
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