P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85
| Autoři | |
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| Rok publikování | 2023 |
| Druh | Recenze |
| Fakulta / Pracoviště MU | |
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| Přiložené soubory | |
| Popis | The artcile reviews the book entitled Unpacking creativity. The power of figurative communications. It discusses the research scope, theoretical frameworks and methodological tools the authors used, and highlights the assets of their research. |
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