Obraz miesta - realitný imidž verzus reálny stav
| Autoři | |
|---|---|
| Rok publikování | 2011 |
| Druh | Článek ve sborníku |
| Konference | Časovo-priestorové aspekty regionálnych štruktúr ČR a SR |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Zemský magnetismus, geodesie, geografie |
| Klíčová slova | image of place; real estate image; Bratislava |
| Přiložené soubory | |
| Popis | The paper starts with a breaf conceptualisation of „real estate image“, followed by its application in the case of a particular building project. Provided information were compared and related into wider factual context. Expected differences between the picture produced for commercial purposses and several aspects of actual situation were confirmed, while difference between the two would grow even bigger as the result of the actual project realisation. |
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