Perceived interactivity in Children Internet Advertising
| Autoři | |
|---|---|
| Rok publikování | 2011 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Topics in Linguistics |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | http://www.kaa.ff.ukf.sk/topics/issue8.pdf |
| Obor | Jazykověda |
| Klíčová slova | reklama; internet; interaktivita |
| Popis | The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse. |