Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)
| Autoři | |
|---|---|
| Rok publikování | 2001 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Galileu. Revista de Economia e Direito. Special edition 2001 |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Psychologie |
| Klíčová slova | corporate image; consumer behavior |
| Popis | Paper summarizes results of a pilot study of the corporate image research. |