Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

Authors

LUKÁŠOVÁ Růžena URBÁNEK Tomáš

Year of publication 2001
Type Article in Periodical
Magazine / Source Galileu. Revista de Economia e Direito. Special edition 2001
MU Faculty or unit

Faculty of Arts

Citation
Field Psychology
Keywords corporate image; consumer behavior
Description Paper summarizes results of a pilot study of the corporate image research.

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