Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)
| Authors | |
|---|---|
| Year of publication | 2001 |
| Type | Article in Periodical |
| Magazine / Source | Galileu. Revista de Economia e Direito. Special edition 2001 |
| MU Faculty or unit | |
| Citation | |
| Field | Psychology |
| Keywords | corporate image; consumer behavior |
| Description | Paper summarizes results of a pilot study of the corporate image research. |