Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)
| Autoři | |
|---|---|
| Rok publikování | 2001 |
| Druh | Článek ve sborníku |
| Konference | Zachowania podmiotów rynkovych w Polsce a proces integracji europejskiej. Materialy konferencyjne. |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Psychologie |
| Klíčová slova | corporate image; factor analysis |
| Popis | The article summarizes some results of the preliminary study of the corporate image of Czech banks. |