Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

Authors

LUKÁŠOVÁ Růžena JANECZEK Urszula URBÁNEK Tomáš

Year of publication 2001
Type Article in Proceedings
Conference Zachowania podmiotów rynkovych w Polsce a proces integracji europejskiej. Materialy konferencyjne.
MU Faculty or unit

Faculty of Arts

Citation
Field Psychology
Keywords corporate image; factor analysis
Description The article summarizes some results of the preliminary study of the corporate image of Czech banks.

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