Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)
| Authors | |
|---|---|
| Year of publication | 2001 |
| Type | Article in Proceedings |
| Conference | Zachowania podmiotów rynkovych w Polsce a proces integracji europejskiej. Materialy konferencyjne. |
| MU Faculty or unit | |
| Citation | |
| Field | Psychology |
| Keywords | corporate image; factor analysis |
| Description | The article summarizes some results of the preliminary study of the corporate image of Czech banks. |