Komunikační média, procesy a kontexty jako nástroje, které formují mediální obsahy uměleckých výtvarných textů (na příkladu koláže „Mozek“ M. Huptycha)
| Title in English | Communication media, processes and contexts as tools forming the media contents of visual art texts (for example a collage "The Brain" by M. Huptych) |
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| Authors | |
| Year of publication | 2012 |
| Type | Article in Proceedings |
| Conference | Médiá a umenie - Megatrendy a médiá 2012 |
| MU Faculty or unit | |
| Citation | |
| Web | http://pavelka.weebly.com/komunika269niacute-meacutedia-procesy-a-kontexty.html |
| Field | Mass media, audiovision |
| Keywords | interpretation; communication media; processes and contexts; visual art text |
| Description | This study is based on the assumption that the mediated contents of communication processes arise in the readers' minds as a result of space-time consumption of sing text and their appearance depends on the sign structure of the text, on the communication skills and competencies of the readers, on the communication contexts into which the producer of the sign text and reader get, and on what communication media the text bring. The study aims to find out how the given determinants form the contents mediated by the artistic texts on visual art, and which correlations arise between them. The study examines this issues on the example of a collage "The Brain" by M. Huptych. |