Mediální gramotnost v éře kultury konvergence a participační kultury: prolínání kultur
Title in English | Media Literacy in the Era of Convergence and Participatory Culture: Blending of Cultures |
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Authors | |
Year of publication | 2012 |
Type | Article in Proceedings |
Conference | Megatrendy & médiá 2012. Mediálna výchova a kultúrna identita |
MU Faculty or unit | |
Citation | |
Field | Sociology, demography |
Keywords | new media; Web 2.0; social networks; on-line journalism; convergence culture; participatory culture; grassroots mapping; civic activism; ethics of representation; media literacy |
Description | The development of Web 2.0 offers a new potential for the teaching of media education. The increase in the importance of social networks for communication and changes of on-line journalism are connected with the rise of participation culture and the position of civic journalism in the information society. Convergence culture leading to civic activism should be linked to the problem of ethical representation as one of the central issues of contemporary media education. The necessity to cultivate media literacy thus appears to be most urgent so far in the history, given the influence of the turbulent changes in technology. This is further elaborated on in the present paper. The author also provides examples to exemplify the problem and considers what challenges result from such a development for the cultivation of media literacy. |