Mecanismos persuasivos en la prensa de prestigio
| Title in English | Persuasive mechanisms in modern newspapers |
|---|---|
| Authors | |
| Year of publication | 2013 |
| MU Faculty or unit | |
| Citation | |
| Description | The contribution deals with comparison of employment of persuasive strategies in journalistic discourse in Spanish and check nation-wide newspapers. The style of a journalistic text reflects institutionalized approaches and political orientation of the assessed newspaper. The major purpose of the presented contribution is to assess which verbal strategies are mostly applied in the articles of the prestigious Spanish and check newspapers. |