Zdroje dat pro výzkum muzejního publika
| Title in English | Sources of data for museum audiences research |
|---|---|
| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | Muzejní marketing |
| MU Faculty or unit | |
| Citation | |
| Field | Art, architecture, cultural heritage |
| Keywords | museum audiences; visitor research; museum guest book |
| Description | Research in museums was traditionally connected with museum collections research. Later, especially in last fifty years, the term museum research started to include also visitor research. The topic sumarise information to museum researches, aiming to museum visitors. Quantitative research is more usual in museum visitor research. The topic describes possibilities of using qualitative research in museums, by example of analysis of museum guest book and showing of possible points of procedure. |