Muzea, muzeologie a marketing
| Title in English | Museums, museology and marketing |
|---|---|
| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | Muzejní marketing |
| MU Faculty or unit | |
| Citation | |
| Field | Art, architecture, cultural heritage |
| Keywords | museum; museology; marketing |
| Description | Marketing is significant element of work in cultural sphere and in museums too. I want to describe relations between museum practice and theory and marketing. And using of marketing in museum practice. |