Život znakových textů v tištěných, elektronických a digitálních on-line médiích
| Title in English | Life of Sign Texts in Printed, Electronic and Digital On-line Media |
|---|---|
| Authors | |
| Year of publication | 2013 |
| Type | Article in Proceedings |
| Conference | (KO)MEDIA |
| MU Faculty or unit | |
| Citation | |
| Field | Mass media, audiovision |
| Keywords | sign text; communication medium; communication; collage |
| Description | In this study, I am going to answer the question, which environment the sign texts arise in and which communication media they live in and whether and how the communication media affect the processes and the communication functions of the sign texts, as well as the form and function of the mass communication. The aim of the study is to identify and evaluate the relationships existing among the sign texts and the communication media. I intend to illustrate the issue at the art collage Brain by Miroslav Huptych. On the example of this collage, I will try to show that the sign texts, if the community is interested in them, live promiscuous lives either in links with the traditional printed or the analog electronic media, such as non-network and network digital media and that the specific communication media change their sensually perceivable appearance. |