The Factors Affecting the Presentation of Events and the Media Coverage of Topics in the Mass Media
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| Year of publication | 2013 |
| Type | Appeared in Conference without Proceedings |
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| Description | Cultural commercialization and globalization, which we can witness more and more today, are interrelated with the media coverage processes, i.e. with the mass communication processes, the aim of which is to highlight particular topics. This paper deals with presenting the ways of selecting topics within the media environment. We will focus our attention on one of the media coverage segments. Namely, we will discuss the following issues: “How are topics selected by the mass media?” and “What are the factors affecting this process?” We will deal with news as the simplest journalistic genre as regards its structure. Our views are based on the assumption that media coverage reflects the interrelations among the mass media subjects, events presenting by media, news values and social reality. The main reason for this is seen in the fact that media coverage of topics is also becoming a very efficient tool for creating media reality. By the audience with low levels of media literacy, this type of reality is perceived as social reality. |