'Nice try, loser' : Participation and embedded frames of interaction in online sports commentaries
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Year of publication | 2022 |
Type | Chapter of a book |
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Description | The article develops the theoretical notion of embedded participation frameworks found in some new genres of digital media communication. Based on data from live online sports commentary, it identifies how several recursively embedded interactional frames are employed in the text. The analysis concentrates on utterances that constitute 'vertical' interactions, cutting across the boundaries of the frames. Attention is paid to discourse representation and synthetic addressivity, which concerns the vertical transposition of real or hypothetical utterances from the lower-level interactional frames (typically the sports field or the stadium) into the media frame, and the journalist's production of utterances addressed to participants located in the other frames. It is argued that while such vertical utterances can be speculative and fictional, the reconfigurations of the participant roles enhance the 'pseudo-dialogism' of the text and contribute to an internally variable and dynamic structure of the live text coverage. |
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