The possibility of transferring the enterprise name of a entrepreneur and its comparison to the usage of franchise

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Authors

SKALICKÝ Roman

Year of publication 2015
Type Article in Proceedings
Conference FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords enterprise name; intangible assets; franchise; valuation.
Description Enterprise name is essential for entrepreneurs in communicating with their surroundings. The current legislation allows independent Transfer of the enterprise name. This paper deals with the possibilities of this disposition especially in comparison with the use of franchise.
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