Teenageři v nákupních centrech: rozdíly v nákupním chování na příkladu brněnské Vaňkovky a Olympie

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Title in English Teenagers in shopping centers: differences in shopping behavior on the example of Brno shopping centers Vaňkovka and Olympia
Authors

ŠILHAN Zdeněk DVOŘÁK Zdeněk CHALOUPKOVÁ Markéta VAŘECHOVÁ Lenka KUNC Josef TONEV Petr

Year of publication 2016
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description The aim of this presentation was to present the selected results of the shopping behavior and preferences of the teenagers living or studying in Brno. Two most popular and most visited shopping centers in Brno were selected for the comparison. – the Vaňkovka Gallery, located near the center and peripheral the Olympia, offering the significantly wider range of entertainment and leisure.
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