Teenageři v nákupních centrech: rozdíly v nákupním chování na příkladu brněnské Vaňkovky a Olympie

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Title in English	Teenagers in shopping centers: differences in shopping behavior on the example of Brno shopping centers Vaňkovka and Olympia
Authors	ŠILHAN Zdeněk DVOŘÁK Zdeněk CHALOUPKOVÁ Markéta VAŘECHOVÁ Lenka KUNC Josef TONEV Petr
Year of publication	2016
Type	Appeared in Conference without Proceedings
MU Faculty or unit	Faculty of Economics and Administration
Citation
Description	The aim of this presentation was to present the selected results of the shopping behavior and preferences of the teenagers living or studying in Brno. Two most popular and most visited shopping centers in Brno were selected for the comparison. – the Vaňkovka Gallery, located near the center and peripheral the Olympia, offering the significantly wider range of entertainment and leisure.
Related projects:	Nákupní centra a nákupní zvyklosti teenagerů: modelový příklad města Brna