The Role of Emotions in Financial Decisions – Behavioral Finance Approach

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Authors

RAKOVSKÁ Zuzana JANČUROVÁ Věra

Year of publication 2017
Type Article in Proceedings
Conference Proceedings of the 9th International Conference of Currency, Banking and International Finance
MU Faculty or unit

Faculty of Economics and Administration

Citation
web http://iccbif.kbmf.nhf.euba.sk
Field Economy
Keywords emotions; attachment bias; disposition effect
Description Traditional finance theory tends to ignore effects of emotions as it assumes that people always behave rationally. Emerging empirical research in behavioral finance shows that feelings do play a role in investor decision making and that individual psychology affects subsequent asset pricing. This paper examines the role of emotions in decision making of economic agents while distinguishing between two sides of debate among researches: the first, analyzing enhancing role of emotions in investment decisions and the second, arguing that emotions detract good investments. Using a qualitative, explanatory approach, the study considers connection of emotions with concepts of behavioral finance, such as disposition effect or attachment bias, and discusses how feelings contribute to explanation of these irrational behaviors observed in empirical studies of financial markets.
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