The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts
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| Year of publication | 2016 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
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| Description | Using the method of conceptual discourse analysis in English and French parallel texts, the aim of the presentation is to identify and functionally explain the effects that the use of figurative language and imagery in different language versions of the same discourse has on creating of the overall image of a destination presented to the reader. Based on the results, the presentation attempts at formulating, comparing and contrasting the principal tendencies in shaping the message in anglophone and francophone destination advertising. |
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