Odrazy kultury v jazyce reklamy : srovnávací analýza anglických a francouzských nadpisů a podnadpisů propagačních textů
| Title in English | Reflections of Culture in the Language of Advertising : Comparative Analysis of English and French Headings and Subheadings in Promotional Texts |
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| Authors | |
| Year of publication | 2018 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | Language and culture are intertwined and mutually influence each other. A message, which fulfills a certain function in a given language and cultural milieu, often cannot be transferred to a different milieu, unless it is adjusted to its readers. The aim of the presentation is to compare and contrast the formulations of headings and subheadings in two language versions of advertising texts promoting a turist destination and try to explain the language differencies in the sociocultural context. The work draws on findings from cognitive and cultural linguistics, semantics and pragmatics. |
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