Analýza podmínek pohybu českých spotřebitelů mezi zdroji s legálně a nelegálně šířeným audiovizuálním obsahem
| Title in English | Analysis of the conditions of movement of Czech consumers between sources with legally and illegally distributed audiovisual content |
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| Year of publication | 2019 |
| MU Faculty or unit | |
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| Description | The research report summarizes the basic findings of qualitative research of Czech convergent audiences conducted in 2018 and 2019, with an emphasis on the motives that lead respondents included in the research sample to choose between individual currently available sources of audiovisual content. The research conclusions briefly summarized in this report address two key questions: Under what conditions and for what reasons do current consumers of television and film content choose unofficial sources as sources of such content? And what, on the other hand, leads them to prefer official sources? |
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