Kolonizátor, nebo adoptivní rodič? / Supertelevize jako značková identita Netflixu
Title in English | Colonizer, or adoptive parent? / Supertelevision as a brand identity of Netflix |
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Authors | |
Year of publication | 2019 |
Type | Popularization text |
MU Faculty or unit | |
Citation | |
Description | This article describes three central strategies of the biggest internet TV platform Netflix in relation to its original content, its branding, distribution and production. |
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