I’m not who I seem to be’: Coming out of frontstage stylization on YouTube

Authors

CHOVANEC Jan

Year of publication 2019
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description In this presentation, I focus on a practice that I call the ‘coming out’ of YouTube celebrities, whereby they seek to abandon the stylized performance of their YouTube past and replace it with alternative models of self-presentation in the future. Using data from several YouTube video testimonials, I show how speakers discursively manage the act of ‘coming out of one’s frontstage performance’ and how they turn away from their earlier – presently dispreferred – public identities. While the testimonial format promises to give a glimpse of the real selves of these YouTubers, I suggest that when shedding their mask, they do not necessarily present us with a glimpse of the true backstage but, rather, with an alternative version of one’s frontstage performance.
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