Baťa’s Zlín and literature : art and media at the service of progress and as a service to progress
| Authors | |
|---|---|
| Year of publication | 2019 |
| Type | Article in Periodical |
| Magazine / Source | Annales Universitatis Paedagogicae Cracoviensis. Studia ad Bibliothecarum Scientiam Pertinentia |
| MU Faculty or unit | |
| Citation | |
| Web | http://sbsp.up.krakow.pl/issue/current |
| Keywords | Baťa; Culture industry and media; Czechoslovakia 1918–1945; Modernity and avantgarde |
| Description | The article is focused on a presentation of the cultural policy of the Baťa company in interwar Zlín and points out how the general Baťa principles were reflected (or not) in the literature. It tries to outline the Baťa's literary taste, education for reading and the functioning of periodicals published by the company and the image of literature, books and reading in them. |
| Related projects: |