Komunikační strategie Evropského výboru regionů

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Title in English Communication Strategy of the European Committee of the Regions
Authors

BUZKOVÁ Romana

Year of publication 2020
Type Article in Proceedings
Conference Cofola 2020: Sborník příspěvků mladých právníků, doktorandů a právních vědců
MU Faculty or unit

Faculty of Law

Citation
Web Open access sborníku
Keywords European Committee of the Regions; communication; marketing strategy; promotion
Description This contribution deals with the communication strategy of the European Committee of the Regions, a consultative body of the European Union, which brings together representatives of local and regional authorities from all EU Member States. The CoR’s work is not limited to the production of opinions; its communication activities and organisation of events in the context of self-promotion are essential. Therefore, the paper aims to analyse these activities and try to answer the question regarding CoR’s impact through communication. The target group of CoR’s communication activities are mainly local and regional authorities, other EU institutions, but also citizens.
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