Komunikační strategie Evropského výboru regionů
| Title in English | Communication Strategy of the European Committee of the Regions |
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| Authors | |
| Year of publication | 2020 |
| Type | Article in Proceedings |
| Conference | Cofola 2020: Sborník příspěvků mladých právníků, doktorandů a právních vědců |
| MU Faculty or unit | |
| Citation | |
| Web | Open access sborníku |
| Keywords | European Committee of the Regions; communication; marketing strategy; promotion |
| Description | This contribution deals with the communication strategy of the European Committee of the Regions, a consultative body of the European Union, which brings together representatives of local and regional authorities from all EU Member States. The CoR’s work is not limited to the production of opinions; its communication activities and organisation of events in the context of self-promotion are essential. Therefore, the paper aims to analyse these activities and try to answer the question regarding CoR’s impact through communication. The target group of CoR’s communication activities are mainly local and regional authorities, other EU institutions, but also citizens. |
| Related projects: |