AN EYE-TRACKING ANALYSIS OF VISUAL SEARCH TASK ON CARTOGRAPHIC STIMULI
| Authors | |
|---|---|
| Year of publication | 2020 |
| Type | Article in Proceedings |
| Conference | 8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1 |
| MU Faculty or unit | |
| Citation | |
| web | https://iccgis2020.cartography-gis.com/8ICCGIS-Vol1/8ICCGIS_Proceedings_Vol1_(3).pdf |
| Keywords | Visual Search; Cartographic Stinuli; Eye Tracking |
| Description | The theoretical research in cartography was recently boosted mostly by technological development, which enables the comfortable usage of various new and even traditional methodological approaches. For example, the Eye-tracking method can possibly provide deep insight into the process of map reading, especially in the case of simple tasks. The visual search is one of the basic tasks when users are dealing with cartographic stimuli. For the presented study, the symbol set was designed in order to create a logical system, varying in different graphic variables (shape, hue, etc.). The designed symbol set was used for the creation of experimental stimuli simulating large-scale maps. The stimuli were used for the test battery administered to twenty four participants using an eye-tracking device. The influence of the point symbol design (various graphic variables), the position of the point symbol in the map field, and also the properties of the map background on the visual search task was investigated. |
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