Umění persvaze
| Title in English | The Art of Persuasion |
|---|---|
| Authors | |
| Year of publication | 2021 |
| MU Faculty or unit | |
| Citation | |
| Description | The Art of Persuasion is an educational methodology for developing communication and dramatic skills. It reveals to the reader the secrets of persuasion and encourages them to learn techniques that will enable them to develop their persuasive skills and purposefully shape the value capital of their audience. Managerial readers will find unique practical suggestions for developing their persuasive skills. For teachers and educators, the publication will offer deep insights into the principles of persuasive communication, the implementation of which in educational plans will increase student engagement and participation. More broadly, this publication will benefit anyone who desires to cultivate the persuasiveness of their communication. The publication was produced as one of the outputs of the TAČR project TJ02000293. |
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