Displaying emotion in video-based social media
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| Year of publication | 2021 |
| MU Faculty or unit | |
| Citation | |
| Description | The talk deals with how social media influencers display emotion in short videos produced for their followers. Based on a dataset of response videos from YouTube, the presentation describes how the influencers use this relatively non-creative genre to produce a staged performance of affect as a way connecting with their audiences. The largely inauthentic display of emotion is interpreted as an attempt at enhancing the social influencers’ own relatability and, ultimately, commercial success. |
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