So what exactly is transcreation? An attempt at unification.
| Authors | |
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| Year of publication | 2021 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | At the FORLANG conference I gave a 15-minute presentation named "So what exactly is transcreation? An attempt at unification" as part of the translation studies section. In my talk I discussed the definitions, application and the wider context of transcreation within translation and localisation. |
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