Smíšený mód : testování srovnatelnosti odpovědí

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Title in English	Mixed-Mode Design : data invariance
Authors	LAKOMÝ Martin HUBATKOVÁ Barbora
Year of publication	2021
Type	Popularization text
MU Faculty or unit	Faculty of Social Studies
Citation
Description	Mixed mode survey is an increasingly popular research method in marketing and sociological research, which could suffer from low comparability of data across modes. This text argues that it is not the case for most of the items. Still, each analysis of mixed-mode survey data, which get more common, should include a basic examination of mode differences.
Related projects:	Vývoj multimode sběru dat a zavádění tohoto typu dotazování v oblasti populačního, sociologického a marketingového výzkumu