Language and ideology: 'Nationalism' and racial coding in Australian personal advertisements
| Authors | |
|---|---|
| Year of publication | 1998 |
| Type | Article in Proceedings |
| Conference | Brno Studies in English |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | text analysis; sociolinguistics; personal advertisement; nationalism; racism |
| Description | Australian advertisements demonstrate national a race awareness.By stressing their Australian nationality men proclaim their affiliation to the dominant group. Patriarchy is still the dominant ideology and power is supposed to go with men. Women, who mention their Australian nationality less frequently and look for someone who is financially secure, conform to the role that is expected from them.Asian women who have the reputation of home-makers, mention their ethnic background which adds to their desirability. |