Text Typology of Personal Advertising
| Authors | |
|---|---|
| Year of publication | 1996 |
| Type | Article in Proceedings |
| Conference | Brno Studies in English |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | matchmaking advertisement; information structure |
| Description | Personal advertisements are texts with a specific information structure: advertiser's self description - linking verb - prospective partner's description- inteded relationship - code.This scheme is frequently modified for the reason of drawing the reader's attention |