Destinační management. Umění rozvíjet destinaci
| Title in English | Destination management. Skill to manage a destination |
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| Authors | |
| Year of publication | 2022 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | The book is intended to present the basic (theoretical) starting points of management, including the management mechanism, i.e. the management process, and subsequently apply these to numerous foreign (theoretical) findings on destination management. The large area is dedicated to the specifics of destination management (cooperation, coordination, communication – the 3C principle). Subsequently, various destination management tactics are outlined: strategic management, management of recreational resources, visitor management, etc. The added value can also be seen in the description of destination management in practice. The book is the outcome of sustainability of the project MUNI/A/1101/2017. |
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