Ohlédnutí za dopady covid-19: Nové poznatky ve vývoji destinačního managementu v ČR

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Title in English The reflection of the impacts of COVID-19: New findings about the development of destination management in the Czech Republic
Authors

HOLEŠINSKÁ Andrea

Year of publication 2023
MU Faculty or unit

Faculty of Economics and Administration

Citation
Attached files
Description The presentation highlights the changes in the structure of DMOs and the changes in the internal processes of DMO that were initiated by corona-crisis. There is a proof that destination management had changed, not only the processes of management themselves (e.g. principle 3C and decision-making process), but human resource management as well and the necessity of digitalisation that stimulates the efficiency of destination management process.
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