DO THEY MEAN WHAT THEY SAY? Nationalism and Racial Coding in Australian Personal Advertisement
| Authors | |
|---|---|
| Year of publication | 1999 |
| Type | Article in Proceedings |
| Conference | Australian Nationalism Reconsidered. Maintaining a Monocultural Tradition in a Multicultural Society. |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | multiculturalism; ethnic minorities; racism; sociolinguistics |
| Description | The article deals with ideological aspects in matchmaking advertisements, namely national and race awareness. Membership of the dominant group is expressed by mentioning the Australian nationality (men), and phzsical features (women). Several ads come from Asian women, who have a positive image and reputation in Australia.These usually look for white partners. |