Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality
| Authors | |
|---|---|
| Year of publication | 2023 |
| Type | Article in Periodical |
| Magazine / Source | Scientific Reports |
| MU Faculty or unit | |
| Citation | |
| web | https://www.nature.com/articles/s41598-023-46103-1#citeas |
| Doi | http://dx.doi.org/10.1038/s41598-023-46103-1 |
| Keywords | cross-cultural comparison; visual attention; eye-tracking; virtual reality; cognitive style |
| Description | Experimental study validating a traditional theory of differences in cognitive processing of complex visual stimuli in relation to a cultural area. The study utilised a combination of fully immersive virtual reality to administer the stimuli while logging oculomotor data with an eye-tracking device inserted in the VR headset. Samples from five cultural areas were included: Taiwan, West Turkey, East Turkey, Czechia, and Ghana. |
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