Art museum collections in the light of social media : typology of the possibilities of presenting art collections on social media in the Czech Republic

Authors

VACKOVÁ Veronika

Year of publication 2024
Type Article in Periodical
Magazine / Source Museologica Brunensia
MU Faculty or unit

Faculty of Arts

Citation
Web https://digilib.phil.muni.cz/en/node/80180
Doi http://dx.doi.org/10.5817/MuB2024-1-2
Keywords social media; Facebook; Instagram; museum; art museum; museum collections; art collections; digitization; presentation
Description The study provides an insight into the issue of presenting the collections of art museums on social media in the Czech Republic, which is based on the results of qualitative research conducted in 2023. The issue of social networking is placed in a theoretical frame, examples of working with collections on social media abroad are outlined and the research methodology is described in detail. The main goal of the article is to present a typology resulting from the research, which shows the possibilities by which the art museums under investigation approach the presentation of their collections. At the same time, a context is added that outlines the conditions which influence the social networking in museums and thereby also the presentation of collections.
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