User testing of information presentation using eye-tracking
| Authors | |
|---|---|
| Year of publication | 2024 |
| Type | Article in Proceedings |
| Conference | Cognition and Artificial Life 2024. Proceedings. |
| MU Faculty or unit | |
| Citation | |
| web | Plný text sborníku |
| Keywords | data journalism; eye-tracking; data visualisation perception; user testing |
| Description | This study examines user experience across three online data journalism articles using eye-tracking and retrospective think-aloud. Findings reveal that participants tend to follow similar transition paths within the linearly structured article, however in non-linear articles there were various transition strategies revealed. Participants also revisited data visualisations and their annotation texts to clarify information. Notably, animated data visualisations included in two of the articles posed challenges; they caused confusion, delays and sometimes were mistaken for advertisements. |
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