Image of the Bank in the Mind of an Individual

Authors

LUKÁŠOVÁ Růžena URBÁNEK Tomáš

Year of publication 2001
Type Article in Proceedings
Conference Implications for Economic Integration into Wider Europe. Conference Proceedings.
MU Faculty or unit

Faculty of Arts

Citation
Field Psychology
Keywords corporate image; consumer behavior; factor analysis
Description The paper presents the results of a preliminary study of image content and structure of Czech banks.

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