Image of the Bank in the Mind of an Individual
| Authors | |
|---|---|
| Year of publication | 2001 |
| Type | Article in Proceedings |
| Conference | Implications for Economic Integration into Wider Europe. Conference Proceedings. |
| MU Faculty or unit | |
| Citation | |
| Field | Psychology |
| Keywords | corporate image; consumer behavior; factor analysis |
| Description | The paper presents the results of a preliminary study of image content and structure of Czech banks. |