Komplementární vztah k marketingu
| Title in English | The complementary link to marketing |
|---|---|
| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Implementácia marketingových terórií do hospodárskej praxe SR, CR a Polska |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | virtualization; globalization; internet; strategy; value |
| Description | The growing international competition and increasing customers expectation urge the business to implement new strategies. The logistics as a marketing complement outreach the leading and managements functions, so that it is able to help with overcomming of department egoism and improve the whole supply chain output. |
| Related projects: |