Image firmy: Vymezení, význam, interdisciplinární souvislosti
| Title in English | Company Image: Definition, Importance and Interdisciplinary Connections |
|---|---|
| Authors | |
| Year of publication | 2003 |
| Type | Article in Periodical |
| Magazine / Source | Psychologie v ekonomické praxi |
| MU Faculty or unit | |
| Citation | |
| Field | Psychology |
| Keywords | image; psychology; marketing |
| Description | The article is a review study aiming at a contemporary comprehension and definition of a company image from psychology, marketing and management point of view. |