Image firmy: Vymezení, význam, interdisciplinární souvislosti

Title in English Company Image: Definition, Importance and Interdisciplinary Connections
Authors

LUKÁŠOVÁ Růžena URBÁNEK Tomáš

Year of publication 2003
Type Article in Periodical
Magazine / Source Psychologie v ekonomické praxi
MU Faculty or unit

Faculty of Arts

Citation
Field Psychology
Keywords image; psychology; marketing
Description The article is a review study aiming at a contemporary comprehension and definition of a company image from psychology, marketing and management point of view.

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