Jazykovaja igra v gazetnych zagolovkach

Title in English Language Play in Newspaper Headlines
Authors

GAZDA Jiří OTEVŘELOVÁ Jana

Year of publication 2006
Type Article in Periodical
Magazine / Source Przeglad Rusycystyczny
MU Faculty or unit

Faculty of Arts

Citation
Field Linguistics
Keywords headlines;russian language;contemporary Russian Journalistics
Description The article deals in general with the actual problems of language expressivity in contemporary Russian Journalistics, particularly with usage of language-play in headlines. By language-play is meant a purposeful selection of such lingual instruments which should invoke nontrivial (nonstereotypical) instrument-lingual associations by the reader and attract his attention. On particular lingual material acquired by excerption of electronic medial sources are shown most typical ways of language-play on particular language levels.

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