Jazykovaja igra v gazetnych zagolovkach
| Title in English | Language Play in Newspaper Headlines |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Periodical |
| Magazine / Source | Przeglad Rusycystyczny |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | headlines;russian language;contemporary Russian Journalistics |
| Description | The article deals in general with the actual problems of language expressivity in contemporary Russian Journalistics, particularly with usage of language-play in headlines. By language-play is meant a purposeful selection of such lingual instruments which should invoke nontrivial (nonstereotypical) instrument-lingual associations by the reader and attract his attention. On particular lingual material acquired by excerption of electronic medial sources are shown most typical ways of language-play on particular language levels. |