Postup výzkumu a metody sběru výzkumných dat

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Title in English	Research procedure and data collection methods
Authors	LUKÁŠOVÁ Růžena
Year of publication	2009
Type	Chapter of a book
MU Faculty or unit	Faculty of Economics and Administration
Citation
Description	The book chapter deals with the introductory phase of customer satisfaction research - the formulation of research aims and the selection of research methods. The qualitative and quantitative methods of data collection have been characterized and their advantages and limitations formulated.
Related projects:	Measurement of Citizens Satisfaction with Public Sector Services as Integra Part of Quality management in Public Sector Organizations